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What’s Critical Input’s elevator pitch?

Critical Input is often asked what differentiates it from other consultancy firms; it’s a simple question, but the answer isn’t straightforward.

While other consultancy firms reference clients, projects delivered and depth of knowledge, it’s Critical Inputs’ indisputable deep expertise and commitment to a bespoke service that separates it from other consultancy firms.

Critical Input is a boutique consultancy service offering process improvement and project management and supply chain activities. It works in sectors from water and energy, to mining and heavy industry.

“Each one is senior in their experience, so they can hit the ground running. Critical Input takes a simple approach to allow organisational enablers – both people and processes – to improve activities,” Tim said. “We see that as critical – hence the business name.”

“Each one is senior in their experience, so they can hit the ground running. Critical Input takes a simple approach to allow organisational enablers – both people and processes – to improve activities,” Tim said. “We see that as critical – hence the business name.”

Whether it’s advisory, project management, change management or process and supply chain reviews, Critical Input offers hands-one operational experience gained across the full business spectrum. Critical Input’s Managing Director Tim Griffiths has handpicked a team that can provide the right resources, the right skillset and the right mindset. 

“Each one is senior in their experience, so they can hit the ground running. Critical Input takes a simple approach to allow organisational enablers – both people and processes – to improve activities,” Tim said. “We see that as critical – hence the business name.”

Managing Director Tim Griffiths said Critical Input only hires proven experts who’ve held senior roles in leading Australian and international companies. 

“They’ve witnessed first-hand both successful and unsuccessful business improvement (BI) projects, so know the common mistakes and pitfalls and how to navigate and mitigate them,” Tim said. “We’ve got good national coverage with a recently bolstered WA team so our consultants can be placed in-house or work remotely depending on the role or project.”

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Critical Input’s WA-based Business Manager Henk de Vos said the Critical Input team can build the roadmap and fill the gap between a client’s current processes, systems and skills and the desired strategy.

“Critical Input's team knowledge augments existing client resources to ensure both business-as-usual and business improvement projects can be delivered in parallel without putting undue pressure on in-house teams,” Henk explained. “We’re all ex-industry professionals with a hard-earned skills and experience that support and benefit our clients.”

 Tim explained he believed in delivering value to clients, which is why Critical Input has fostered such solid long-term relationships.

“In summary, the key differentiator between Critical Input and other consultancy firms is its depth of knowledge gleaned from many years of hands-on operational experience,” Tim said. “It’s something that is earned from delivering the work, rather than delivering an elevator pitch.”

At the centre of everything Critical Input does are three principals: process, because without process, there is no destination; people, because without buy-in, there is no evolution; and principles – because integrity is everything. 

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Critical Input’s national team includes:

  • Tim Griffiths, Managing Director
  • Henk de Vos, Business Manager WA, SA, NT
  • Trevor O’Neill, Business Manager, NSW
  • James Brown, Senior Consultant
  • Tom Whiting, Senior Consultant
  • Melissa Kimlin, Senior Consultant
  • Chris Bevin, Senior Consultant
  • Adrian Calligaris, Senior Consultant
  • Plus a team of other dedicated senior consultants, associates and project support officers.